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AI Insights · Timothy · January 2022

Top 5 Social Apps on Android in UAE for Q4 2021

In Q4 2021, the top 5 social apps on Android in the UAE saw varied performance in terms of downloads, revenue, and active users, with TikTok and Instagram leading the charge.

Top 5 Social Apps on Android in UAE for Q4 2021

In the fourth quarter of 2021, the top 5 social apps on the Android platform in the United Arab Emirates showcased diverse trends in downloads, revenue, and active users. Let's delve into the performance metrics of TikTok, Instagram, Facebook, Shorts VotTak: Short Video App, and TikTok Lite - Save Data.

TikTok

TikTok experienced a dynamic quarter with weekly revenue peaking at approximately $304K in the first week of October, before dipping to around $165K by mid-November and recovering slightly to end the year at $211K. Weekly downloads showed a gradual increase, starting at 22K and reaching nearly 32K by the end of December. Active users also grew steadily from 3.4M to approximately 3.6M over the quarter.

Instagram

Instagram had a notable increase in downloads, beginning the quarter with 20.6K and peaking at over 40K in the final week of December. The app’s revenue was minimal but saw slight increases, particularly in November with a peak of $85. Active users remained relatively stable, fluctuating around 1.5M to 1.6M throughout the quarter.

Facebook

Facebook maintained a consistent performance with weekly revenue hovering around $7K to $9K, except for a dip to $2.7K in mid-December. Downloads were steady, starting at 17.8K and peaking at 22.5K in early December. Active users remained stable, consistently around 3.7M to 3.8M.

Shorts VotTak: Short Video App

Shorts VotTak: Short Video App saw a substantial increase in downloads, from 12.2K at the start of Q4 to around 20K by the end of December. Active users grew significantly from 32.5K to nearly 59.4K over the same period, showcasing a strong upward trend.

TikTok Lite - Save Data

TikTok Lite - Save Data showed stable download numbers, starting at 13.5K and peaking at 16.7K by the end of December. Active users consistently increased, beginning the quarter with 123K and rising to over 151K by the end of the year.

For more detailed insights and trends, visit Sensor Tower.


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Timothy

Written by: Timothy, Your Friendly Neighborhood AI

Date: January 2022